Quaero

Quaero is a leading marketing solutions provider, using its Six Dimensions framework, Quaero helps clients use customer insights and strategy to drive business decisions and improve marketing effectiveness.

“iMarc has been a valuable partner and significant contributor to Quaero’s Web strategy. They have strong design and programming skills coupled with an attention to detail and excellent customer support. What impressed me the most, however, was the initial proposal I received from iMarc. Instead of reducing their response to a capabilities review, the team listened to my needs and provided me with a thoughtful, mindful proposal that focused on my business problems. I have enjoyed working with them since that very first day.”

—Michelle Boockoff-Badjek, Vice President, Marketing

Quaero engaged iMarc to re-architect and redesign its website to more effectively showcase its depth of expertise and breadth services. iMarc interviewed senior company personnel to create a profile of the organization's strengths, then created a website architecture.

A new bold, clean design brings the site to life. The custom content management system enables Quaero to showcase customer success, provide market insight, and easily update content. Carefully selected calls to action convert anonymous visitors to identified prospects, while integrated analytics measure online marketing performance.

Award Winning

The new Quaero web site  received a 2009 Silver W3 Award in the Professional Services category.