Constant Contact Playbook

Constant Contact strives to offer valuable web tools to its customers, helping them navigate the world of email and social marketing campaigns. To support this goal, iMarc and Constant Contact have developed The Playbook, a web guide focused on how best to incorporate social media with email marketing.

The Playbook is an interactive and user-friendly tool that adapts to users’ needs as a B2B business, B2C business, or non-profit organizations. The guide coaches users through the process of creating successful email and social campaigns, from defining a vision to monitoring the success.

The Playbook’s design is clean, concise and user-focused. Users may save their progress at any time and use the dynamic worksheet to guide them throughout the process. Behind the scenes, iMarc’s SiteManager content management system lets Constant Contact easily create, edit and manage modules, chapters and pages within The Playbook.

Constant Contact's Marketing Guides have been a huge success and help small businesses and organizations plan, develop, and execute successful email and social marketing campaigns.

"I have worked with iMarc on so many projects over the last four years, at two totally different kinds of companies. There are so many reasons I come back to them again and again – it goes without saying that they instantly align with our business goals and help us meet them, but they do it in a way that results in exceptional work AND, in many cases, helps me to envision the project even further than I had considered from the outset.  They don’t just deliver, they truly partner."

- Rachel O'Connell, Director of Content