Ounce Labs

Ounce Labs' source code analysis solution enables organizations to protect confidential information and verify regulatory and policy compliance. Ounce Labs customers include industries such as telecommunications, financial services, software, and federal agencies.

Ounce engaged iMarc to fundamentally re-architect and refocus the website, developing new content and delivery mechanisms to engage an increasingly multitasking audience. Ounce has enjoyed success among technical staff and developers, but needed broader appeal to develop awareness among security practitioners of all levels and the executive audience.

iMarc worked with Ounce to appeal to these new audiences. A bold new visual look reflects Ounce's forward thinking research, and the homepage showcases original video of Ounce's charismatic founders. iMarc worked with Ounce to re-author the entire site's content, develop clear calls to action, and integrate with Marketo and SalesForce.com.

The new site gives voice and vitality to the Ounce brand and provides new content delivery methods. The CMS allows us to do updates with far fewer resources than what we've been accustomed to and this decreases our overall cost to maintain the site. The process of working with iMarc from initial business requirements through concept, design, security audit, content development and integration with multiple external touchpoints was collaborative and always with an eye that married technological advantages with business goals. The entire web site in its design and layout enables us to shift the way we go to market and allows us to showcase our greatest assets, our people.

Jennifer Sullivan, Chief Marketing Officer

Awards won

The new Ounce Labs website won 2009 Outstanding Achievement in Web Development from the Web Marketing Association, won 2009 W3 Gold Award in the Software category, was recognized as one of the Top 10 B2B Websites in Crain's B2B Magazine, and was nominated to the 2009 MITX Interactive Awards.