Ounce Labs

The Mission

Ounce Labs came to iMarc with the need to completely redesign their website to effectively showcase their unique source code analysis technology. The goal was to position the company for acquisition while growing the customer base and its long-term prospects in case acquisition was not rapid.

iMarc and Ounce engaged in December 2008, launched the new site by March 2009 — and by the end of July, IBM acquired Ounce.

Mission accomplished!

The new site gives voice and vitality to the Ounce brand and provides new content delivery methods. The CMS allows us to do updates with far fewer resources than what we've been accustomed to and this decreases our overall cost to maintain the site. The process of working with iMarc from initial business requirements through concept, design, security audit, content development and integration with multiple external touchpoints was collaborative and always with an eye that married technological advantages with business goals. The entire web site in its design and layout enables us to shift the way we go to market and allows us to showcase our greatest assets, our people.

—Jennifer Sullivan, Chief Marketing Officer

The Project

Ounce engaged iMarc to fundamentally re-architect and refocus the website, developing new content and delivery mechanisms to engage an increasingly multitasking audience. Ounce has enjoyed success among technical staff and developers, but needed broader appeal to develop awareness among security practitioners of all levels and the executive audience.

iMarc worked with Ounce to appeal to these new audiences. A bold new visual look reflects Ounce's forward thinking research, and the homepage showcases original video of Ounce's charismatic founders. iMarc worked with Ounce to re-author the entire site's content, develop clear calls to action, and integrate with Marketo and SalesForce.com.

Awards Won

The new Ounce Labs website has won awards and recognition from:

• 2010 Webby Awards: Honoree for IT Hardware/Software Websites
• 2009 W3 Awards: Gold Winner for Computer & IT Software
• 2009 MITX Interactive Awards: Finalist for Technology
• 2009 Web Marketing Association WebAwards: Outstanding Achievement for Computer Software
• Crains B-to-B: 10 Great B-to-B Sites (see profile and interview)