Farmington Consulting Group

FCG helps its clients successfully navigate the ever-changing competitive environment of electrical, HVAC and plumbing distribution, helping distributors and manufacturers rethink strategies to grow profitable sales and eliminate waste.

With 25 years of experience, FCG founder Tom O'Connor guides clients through executing market research and implementing improved strategy, sales and marketing management, sourcing strategies, financial management and organization development and performance management.

To compete effectively with other consulting groups in the industry, FCG turned to iMarc to create not just a new web site, but a complete brand identity.

Branding

iMarc guided FCG through a visual identity definition project, expressing FCG's core values visually.

Deliverables included:

• Web-optimized logo, color and type treatments
• Print identity materials including letterhead, business card, envelopes, mailing/shipping logos — and even a CD/DVD case design!
• Brand style guide enabling FCG to present a consistent identity across all media, online and offline

Website

The website uses founder Tom O’Connor’s extensive published articles and reports and regular speaking engagements to demonstrate FCG’s depth of experience.

Client testimonials throughout the site provide proof of FCG's effectiveness.

The FCG Forum, a blog, provides a platform for O'Connor to showcase his leadership, insight and knowledge of current industry trends and activities — and for visitors to respond and discuss current issues.

iMarc's SiteManager content management system enables FCG to maintain all of these key content areas itself — with no technical knowledge or special software required.