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Loudness War

by Dave Tufts - January 22, 2008 / 10:38am View more articles

Recently, a number of excellent articles have been published that deal with declining state of music production.

Rolling Stone's, Death of High Fidelity is a great place to start. Much of today's music is now played on tiny computer speakers, though iPods, or as MP3s. Because of this, songs are now produced and mastered specifically for this low-quality medium. Like when a good sports team plays down to it's competition, high quality music studios are playing down to 128 kbps MP3s.

The main change in music production is increasing the overall volume. Sound levels are cranked up so even the soft parts become loud. The benefit is that the Fallout Boy MP3 you just bought actually grabs your attention from your crappy Altec Lansing computer speakers. The downside? Contrast disappears and dynamic range is compressed. Since contrast and dynamics don't sell records, attention grabbing wins this war.

The trend towards cranking up the soft parts is referred to as The Loudness War. It's evident in most modern songs as well as remasters and reissues of older works.

Here's a comparison (taken from the Rolling Stone article) of U2's song With or Without You. On the left is the original audio. On the right, the remastered version shows much less contrast as the quiet parts have been turned up.

Screenshot of Audio Waveforms

Here's an even more drastic example with an ABBA remaster.

Screenshot of Audio Waveforms

More on the Loudness War:

...wimpy, loud, sound.

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12 Comments

by Bill Bushee   #
on January 22, 2008 / 12:49pm
It's sad for music, but that's given the rise of MP3 and iPod as the storage medium of choice, I suppose it's not surprising. Unfortunately, the low quality ear bud speakers probably force this sort of compromise on the studio. Not that long ago I experienced the inadequacy of my iPod ear buds first hand. I made MP3 copies of a couple of classical music CDs and loaded them to my iPod. I've found a number of tracks extremely difficult to listen to because the range they cover is so wide the ear buds can't handle it. At some points I can turn the iPod volume all the way to max and I can still barely hear the woodwinds. When the music become loud and dramatic I have to turn the iPod volume way down again. If I leave the volume high, sudden changes in the music range blast my eardrums at decibel levels that probably risk damage to my hearing. Studios will have to play down to the lowest common denominator - and music quality will suffer until someone raises the bar and makes a better ear bud.
by Nick Grant   #
on January 22, 2008 / 1:12pm
Vinyl 4 life

and a good set of B&W speakers.
by Robert Mohns   #
on January 22, 2008 / 1:22pm
"Because of this, songs are now produced and mastered specifically for this low-quality medium."

Interesting that they should cast this in light of mp3s. I first read about this well before the digital music thing had really gotten underway, and the same thing was noted, but attributed to most radio stations being listened to in cars, where quiet passages are easily lost to road and wind noise.
by Patrick McPhail   #
on January 22, 2008 / 1:49pm
U2:

Before: Awesome.

After (remastered): Awesome.

It's called the "U2 Effect".
by Dave Tufts   #
on January 22, 2008 / 2:00pm
@Rob: "Interesting that they should cast this in light of mp3s"

I think the mass proliferation is attributed to cars, computer speakers, and the mass influx of low-fidelity sound reproduction. The Rolling Stone article does mention using compression and loudness to "get your attention" in bars and cars:

----

Intensely compressed albums like Oasis' 1995 (What's the Story) Morning Glory? set a new bar for loudness; the songs were well-suited for bars, cars and other noisy environments. "In the Seventies and Eighties, you were expected to pay attention," says Matt Serletic, the former chief executive of Virgin Records USA, who also produced albums by Matchbox Twenty and Collective Soul. "Modern music should be able to get your attention."
by Jeff Turcotte   #
on January 22, 2008 / 2:00pm
I also read about this a long time ago and it was attributed to record companies wanting their song to play louder than the other songs on CD (and in turn, the radio) in order to get noticed.

The worst example of the loudness war I've ever heard is 'No One Knows' by Queens Of The Stone Age. Which probably came out around the height of this practice.

This blog just exemplifies Dave's bias against audio compression! Vinyl might sound better, but it doesn't allow me to carry around 37 days of music in my pocket.
by Dave Tufts   #
on January 22, 2008 / 2:27pm
Holy crap Jeff, you're right. That Queens of The Stone Age song is a horrible offender. Check this out...

First - Slapshot's Step on It from 1988. This song is about 800 times more ballsy and harder than the Queens song...

Audio Waveform

Then... Queens of The Stone Age, No On Knows from 2002

Audio Waveform

wimpy, loud, music...
by Will Bond   #
on January 22, 2008 / 3:11pm
I would prefer all limiting (for loudness sake) to be done by the reproduction system since it would yield the most applicable results. That said, I don't know the logistics of consumer level systems that could do hard limiting. Probably anything expensive enough to have the functionality would be less likely to need it.

I know that my DVR setup includes compression for certain types of audio. This can help when we want to watch movies, but I really wish it had hard limiting so we could watch stuff without the possibility of waking Audrey.

On a different note, from my limited experience with recording bands I found that you pretty much have to use some heavy compression or hard limiting or the result will sound quiet compared to most modern rock/alternative music. This could possibly be due to the inexpensive equipment we were using though.

@Dave
That example of Queens of the Stone age is kind of a stretch. Taking one listen to the song gives you the sense that the hard limiting in effect was specifically the sound they were going for. I would be like accusing classical music of being an offender of a wide dynamic range - it's what they are going for!
by Fred LeBlanc   #
on January 23, 2008 / 3:00pm
If I can't pretend to be a real musician playing it at a really loud volume on a fake plastic replica of an instrument I never had the commitment to actually learn I'm not interested in it.
by Nick   #
on January 23, 2008 / 7:25pm
Rrrrrrrrunnnnnn toooo theee hilllllllllllllllzzzzzzzzzzzzzzzzzzzzz!
by Robert Mohns   #
on February 10, 2008 / 11:16am
Found this 1999 article about this problem in movie sound:

A Loud Irony Enters the Mix: The Film Volume Issue
by Aaron   #
on April 8, 2008 / 1:15am
i dont agree at all. loudness is what gives music its "staying" power. the average consumer idn't going to say "hmm i like the music i listen to to be intentionally quiet so i get the full "dynamic range when i turn it up." the listener wants to go deaf from all the sound thats coming out at them. who wants to get done playing there cd and then put in a professional one and the volume is so loud and full it blows you away?

i love the the super loud cds. like the foo fighters new album with the song "the pretender." during the last 40 seconds everything is going FULL THROTTLE. bunch of vocal tracks layered on guitar tracks with more guitar tracks and killer drums. it sounds amazing.; being a sound engineer for my record label i am proud to put out super loud kick-the-crap-out-of-you cds thats just me

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