Photoshop Quickie: Making of an Ad.

Hello. Glad you could make it!

This will be a small rundown on the process we went through to make the ad we put together super-fast for the big MITX event!

Now, before we get down to the dirty goodness - one note: Karin Klapak, if you're reading this - "I'm Sorry". I know I promised I wouldnt put you up on the web, but - meh, there's 2 floors between us and I can always escape through a window.

That said, Our LOVELY Karin and the almighty Nick allowed me to pose them in our new "mock" cologne ad. We wanted to do something really quick without compromising originality - something hot for the people. So we knew we had no time - thus we quickly put up a black sheet, used a couple available desk lamps and OFF WE WENT. Here's a few snapshots and notes on what I went through!


We had these two hot potatoes get dressed into somethin' sexy. Next thing you know - BAM! Poses on a chair! awweessommmeee. I took two of Karin and merged them into the same photo.



So then things went freaky and everyone turned black and white. odd....Anyways, then I blacked out some tough to crop areas (like the fantastic aura around Karins head).



Here i transformed our duo down to a smaller size and then did that really annoying and overly used "shadow/highlights" manipulation that you see in way to many fashion shots today......moving on.



In this step I masked out the background, aaannndd there they are... just......floating there.



This is step 5 and its awesome. I created hardly-noticeable highlights around there bodies with the airbrush (move along to step 6).



Ha. Just kidding...



Here I took a texture of concrete I had and transformed it in relation to the photos perspective.



Added a little mood lighting.....kinky, yes.



Another photo was taken of some stage lighting, then converted to black/white. I then blended the two backgrounds.



OK the tough part. We took photos of cologne bottles and added in some iMarc-Green lighting.....buttt its not done yet!



...a little LUMINANCE glowwww....



...andd a little highlight additions to Nick and Karin, followed by some bottle reflections on the ground. Anndd thheeennnn.......



...some text! We finalize our photo with some light dodging and burning. Once completed, grab yourself a damn Corona cuz this job iz DUN.

A Little Bigger For ya...

Thanks, see you again soon! ;)