iMarc launches rebranding campaign for ECRM
by Nils Menten - October 11, 2006 / 12:00am
ECRM launched its new corporate branding campaign and a corresponding Web site redesign. The campaign reflects ECRM's aim to offer its marketing partners and end-users a more "business-friendly" online source for pertinent industry information, the company said.
Architected by iMarc of Newburyport Mass., the new Web site offers dealers a partitioned area for industry data and in-depth product information. For end-users, a dealer locator enables visitors to locate ECRM dealers throughout the world. The site also includes an ECRM Newswire for finding pertinent industry news and allows visitors to have access to relevant case studies and white papers. The Web site went live Sept. 1, at www.ecrm.com.
"The rebranding initiative has been driven by our desire to be more proactive in serving the business needs of our customers and the channel partners that support them," said ECRM's director of marketing, Jim Luttrell.
Architected by iMarc of Newburyport Mass., the new Web site offers dealers a partitioned area for industry data and in-depth product information. For end-users, a dealer locator enables visitors to locate ECRM dealers throughout the world. The site also includes an ECRM Newswire for finding pertinent industry news and allows visitors to have access to relevant case studies and white papers. The Web site went live Sept. 1, at www.ecrm.com.
"The rebranding initiative has been driven by our desire to be more proactive in serving the business needs of our customers and the channel partners that support them," said ECRM's director of marketing, Jim Luttrell.
No comments yet.
Comments have been turned off on this blog.
Read something more recent.
Statements and opinions expressed in this blog and any comments
made are the private opinions of the respective poster, and, as
such, iMarc LLC is neither responsible nor liable for such
content.
RSS