Concordant partners with iMarc for building on-line presence

Concordant is a leading provider of infrastructure solutions to regulated industries, including Healthcare, Financial Services and Pharmaceuticals. The company provides a top-down review and analysis of a company's security and compliance with HIPAA, SOX, FDA and other regulations, then follows up with expert implementation of proven hardware and software solutions.

With rising concern for corporate liability, compliance management has seen some explosive growth. As a result, Concordant wanted to upgrade its image and improve communication with current and prospective clients through its web site.

Concordant selected iMarc to help construct the new site, and in the process re-evaluate the company's approach to addressing the needs of each vertical segment.

iMarc conducted a needs assessment, then divided the project into two phases. The first phase was a complete redesign, delivered in one week, in order to address the immediate branding concerns imposed by rising demand for the company's services. The second phase involved a more thorough design and development process to addesss long-term objectives.

The final site was designed to provide a smooth transition between the various phases of conversion. Each call to action encourages engagement, without forcing it. Education is an important factor in raising awareness for Concordant's services, therefore special attention was given to the company's ecucation programs. In addition, industry news is integrated with company news.

The site includes an integrated content management system for easy maintenance. News, case studies and front page hot buttons can be changed on the fly through web forms, helping reduce the effort of maintaining the site.

For more information on Concordant, visit their website at www.concordantinc.com