Wednesday, February 17, 2010 –
I'm excited to welcome our newest team member, Katie Desmond. Katie's title is Business Development Specialist, and in iMarc-speak, this means that she will help us with marketing and business development, web strategy, project planning, and more. Katie brings some tremendous skills and experience to her role, having produced many web projects over a 10-year-plus span, at Boston's Mullen Advertising, The Timberland Company, of…
Thursday, January 15, 2009 –
It's a sign of the times I guess, that more than ever, folks are exercising their 'due diligence' in their business deals, making sure that nothing is overlooked in the quest for value and efficiency.
We are doing that ourselves, and it's one of the positive outcomes of this economic environment. We're all going to work harder and be more efficient, or we might not survive. It's the Law of the Jungle, come to the business world. Adapt or perish...
So I was…
Thursday, December 4, 2008 –
It is by now well known that I am prone to sentimentality. As the great philosopher Popeye frequently said, "I yam who I yam". Or something :-). Anyway, today is the day of our by-now traditional holiday party, and I hope you're coming. This year the party feels a little more poignant to me...
Our holiday party is by tradition held on the first Thursday of December, just a week after Thanksgiving this year, and more or less a month after the…
Wednesday, October 22, 2008 –
We're planning our 11th annual holiday party right now and so there are a few activities going on related to that. Creative Director Craig Henry and Co have come up with a funny theme and we just sent out a date grab email previewing it to our customers and friends...
One of our most senior and trusted (and nameless) staffers drew the duty of sending out the email this morning and there was a small yet hilarious glitch that sparked some…
Monday, July 28, 2008 –
What do Cole Porter and Social Distortion have in common? At this very moment? I am listening to them both simultaneously from dueling stages just outside my office window.
In all seriousness, it's a small price to pay for our awesome location and offices, but it is festival season here in Newburyport, and Yankee Homecoming, the granddaddy of them all is going on this week. 25 yards in one direction a trio of four 50-somethings (that's their…
Friday, July 25, 2008 –
That's the sound I imagine my framed "Partners" print made as it fell off the wall, bounced off the top of my fish tank, and hit the floor. We have zealous and energetic cleaning folk that come through here on weekends, making our offices clean and tidy, and one of their points of pride apparently is to dust the top of every framed thing on the walls, and leave them just a teeny bit cockeyed. It's just another assurance for us that they are doing a great job,…
Friday, February 29, 2008 –
I'm working a little late tonight, "in the throes" as we say, working on my end of a very cool proposal that the entire bizdev team is collaborating on. So I just went upstairs for ice, and that's all I'm saying about *that*.
Wafting down the hall from the other end of the office is an ungodly wave of sound that could only mean one of two things. Either somebody broke in and is torturing animals down there, or some subset of the staff is down there…
Monday, January 28, 2008 –
Recently the bizdev team met with a local group of entrepreneurs to discuss a project. Eric Curtis, Bill Nolan and Kim Nolan have developed a methodology that they call The Octopus Solution, that they use to help business owners to manage 8 key aspects of their businesses.
Eric also owns a company called MetroRock, which operates two successful indoor climbing gyms here north of Boston. During our meeting, Eric described how he…
Thursday, September 6, 2007 –
I just had a pretty funny encounter on the phone with a guy prospecting for business. His company does search engine marketing, and in his first sentence he observed that my company wasn't coming up in the first page of search results in Google. Sacré bleu! How have we flourished for 10 years without this!
OK, all sarcasm aside, here's where I'm at on this.
For starters, let's just get over the hysteria on just how important search engine…
Wednesday, May 23, 2007 –
It's an age-old problem in a modern small business. How should we answer our phone? What follows was about 1 second away from being an internal email, but I thought I'd open it up to more general comment. Non-iMarcians and iMarcians alike, please weigh in.
For a little background, we've had a longstanding policy for all 10 years we've been around that a human would answer the phone. It's one of my peccadilloes, but there is…
By: Nils Menten
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