Communiqué by Karin Klapak
Twas iMarc
Friday, May 14, 2010 – Twas the night before I left iMarc, and all through Inn Street,Not a developer was programming, not even iMarc’s elite ,The websites were launched on the old internet with care,In hopes that Sir Nils-o-lot would soon depart his lair. The designers were cozy all snug with hues, blues, and reds,While visions of sexy Henry haunted their heads.And Rob in his kilt, and Kim with all her Jovi crap,Had just closed some deals and were preparing more…&
By: Karin Klapak
The Loss of a Bet at a Networking Event
Friday, January 25, 2008 – Inevitably in business, one must attend a networking event. Tradeshow dinners, regional trade organization events, corporate holiday parties, company outings, they all tell us that the "booze and schmooze" tradition is still very strong. And as much as we may dread the awkward conversation, the time away from family and home, the uncomfortable suits or heels — for business development and making deals - it works again and again.…
By: Karin Klapak
Evolution of an Event Marketing Plan
Tuesday, May 15, 2007 – It started in a late afternoon meeting last November with the realization that we have experience in Biotech websites, and the International BIO conference is in our backyard this year... Then a plan was outlined. Here’s an excerpt. Core booth design goals were: Have at least 2 or 3 stations with computer screens at eye level to talk to prospects and demonstrate work. Create signage and spend budget on pieces which could be…
By: Karin Klapak
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