Monday, August 30, 2010 – Writing content for the web can be difficult and overwhelming. However, by keeping two simple guidelines in mind, writing good web content is possible. Guideline #1: Direct Your Reader All good writing directs the reader – whether it's a trifold brochure directing someone to call a phone number or a novel directing the reader's imagination. However, on the web, this direction is more concrete. The user can actually click a link. Put yourself in…
By: Dave Tufts
Wednesday, July 14, 2010 – Today one of iMarc's showcase websites went off the air. We're sad to see it go, but for this client, taking the site down was the ultimate success. Ounce Labs was a software company. Their flagship product could be used to identify security vulnerabilities in software source code. Ounce had some big clients including Lockheed Martin and the U.S. Navy. When Ounce Labs came to iMarc, their website was highly technical. The content played to…
By: Dave Tufts
Wednesday, March 10, 2010 – Patrick: ...mmm, lunch from Abe's Dave: You know, Abe's was named after Abe Vigoda. Patrick: Really? Dave: No. Patrick: That's the second time I've fallen for that. Dave: Really? Patrick: No. Bill: This sounds like Lunchroom Banter®
By: Dave Tufts
Tuesday, February 2, 2010 – Flipping through the book Lost Crafts, I came upon this gem. Advice when building a dry stone wall… A skilled waller will never pick a stone up twice; in other words, they won't waste time picking up lots of different stones, then discarding them, but will choose a stone and use it.
By: Dave Tufts
Monday, January 4, 2010 – For the past 975 days our website looked the same. Some of the content changed. Some of the graphics changed. But basically the design template that launched in May, 2007 was still employed in December, 2009. That design held up well for two and half years. However, since we're a web design company, we should eventually redesign our own website, right? Not really. A full-blown, big-splash redesign is rarely the ideal solution.…
By: Dave Tufts
Friday, November 13, 2009 – It seems like we've been making hiring announcements quite frequently, yet here we are again. This time we welcome PHP developer, Matt Sahagian to the team. Matt is a true jack-of-all trades with a core focus on programming, open source, and PHP. Matt's a unique breed whose resume combines phrases like C-based GUI Toolkit, CSS 2, Computer Repair, Web Design, Object Oriented PHP, AJAX, and Postfix. Over the next couple months…
By: Dave Tufts
Wednesday, November 4, 2009 – On Monday, iMarc added our first front-end developer to the growing team. Welcome Angelo Simeoni. Wait... did you say "first" front-end developer? Yes. Until now, all front-end HTML, CSS, and Javascript has been shared by the developers and designers. We've benefited from programmers who understand usability, typography and design; as well as designers who are comfortable cutting up comps and writing Javascript. However, we also…
By: Dave Tufts
Wednesday, November 4, 2009 – iMarc is 12 years old Yesterday we had a little birthday party as we turned 12 years old. As we enter the awkward 'tween years, we look back with fondness at some of our own strange old websites. But we also look forward. Here's a sneak peak at our new website about to be launched... Happy 12th Birthday To Us
By: Dave Tufts
Thursday, October 22, 2009 – Our office is no longer an office. It's a mini-golf course. On Monday, we play for a green jacket. One of the best features is Rob's Tweeting Webcam. He set up a motion activated web cam that posts images and tweets whenever someone plays his hole. Genius!
By: Dave Tufts
Tuesday, October 20, 2009 – Time to toot our own horn. A number of iMarc-built and iMarc-designed websites were recently recognized by technology associations and publications. Ounce Labs Ounce Labs (ouncelabs.com) was recognized by Crain’s B-to-B in a list of 10 Great B-to-B Sites. We’re in with great company like Getty Images, 37signals, and Office Depot. See the full article, Crain’s B-to-B: 10 Great B-to-B Sites, or view Crain’s article specifically…
By: Dave Tufts
Nick commented: I wonder how many people are being directed here now with an interest in the history of shipbuilding. Excellent write up though. Lots of good things to consider.
Corti Cooper commented: Thanks, Dave, for the succinct advice. It is timely in my world. Big ups!
Patrick McPhail commented: A great man once had this conversation: "What do you do?" "I'm an SEO Consultant." "Oh. How do you sleep at night?"
marc Sadowski commented: Well said! This is the first time I've seen common sense on this topic. -Marc
Andrew Feland commented: I'm just starting to dig into SEO for the Higgins website. Truer words were never spoken...
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