Photoshop Quickie: Making of an Ad.
This will be a small rundown on the process we went through to make the ad we put together super-fast for the big MITX event!
Now, before we get down to the dirty goodness - one note: Karin Klapak, if you're reading this - "I'm Sorry". I know I promised I wouldnt put you up on the web, but - meh, there's 2 floors between us and I can always escape through a window.
That said, Our LOVELY Karin and the almighty Nick allowed me to pose them in our new "mock" cologne ad. We wanted to do something really quick without compromising originality - something hot for the people. So we knew we had no time - thus we quickly put up a black sheet, used a couple available desk lamps and OFF WE WENT. Here's a few snapshots and notes on what I went through!
We had these two hot potatoes get dressed into somethin' sexy. Next thing you know - BAM! Poses on a chair! awweessommmeee. I took two of Karin and merged them into the same photo.
So then things went freaky and everyone turned black and white. odd....Anyways, then I blacked out some tough to crop areas (like the fantastic aura around Karins head).
Here i transformed our duo down to a smaller size and then did that really annoying and overly used "shadow/highlights" manipulation that you see in way to many fashion shots today......moving on.
In this step I masked out the background, aaannndd there they are... just......floating there.
This is step 5 and its awesome. I created hardly-noticeable highlights around there bodies with the airbrush (move along to step 6).
Ha. Just kidding...
Here I took a texture of concrete I had and transformed it in relation to the photos perspective.
Added a little mood lighting.....kinky, yes.
Another photo was taken of some stage lighting, then converted to black/white. I then blended the two backgrounds.
OK the tough part. We took photos of cologne bottles and added in some iMarc-Green lighting.....buttt its not done yet!
...a little LUMINANCE glowwww....
...andd a little highlight additions to Nick and Karin, followed by some bottle reflections on the ground. Anndd thheeennnn.......
...some text! We finalize our photo with some light dodging and burning. Once completed, grab yourself a damn Corona cuz this job iz DUN.
A Little Bigger For ya...
Thanks, see you again soon! ;)
Comments
Note to self: fix smart_nl2br() tomorrow morning: it seems to think images are block-level elements
ouch.
I'll pass on the obvious.....
Patrick wins with this ALT text.
Craig, it was nice knowing you. When Karin kills you, "Can I have your stuff?"
At least put the ad in context. For helping MITX with the Awards Dinner presentation we received ad space in the Rolling Stones themed Awards Dinner program. The creative team had a genius idea to do something random and different - and the last minute result was fabulous.
That said, let the bidding begin for who gets Craig's computer monitor...
Has anyone seen Craig?
This tut is awesome, along with the POTC poster tut. Now, if anyone on here is a beginner/intermediate like me...we have been WAITING for tutorials like this to come along. BUT WE NEED MORE DETAIL! So, PLEASE, PLEASE, PLEASE add the FULL details of how you created these marvelous graphics. Myself and others will be most appreciative.
first of all i would like to say you did an amazing job.
second i was wondering if you could help me on making someone look like a freakish zombie. i have the new version of photoshop cs3 extened. and its majorly confusing
it's cool
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Wow! It really works!
Using the Craig Henry 14-step process I was able to make this in under ten minutes!
Remember kids: 1: Take picture 2 -14: do stuff to it!!!11!!