Monday, August 30, 2010 –
Writing content for the web can be difficult and overwhelming. However, by keeping two simple guidelines in mind, writing good web content is possible.
Guideline #1: Direct Your Reader
All good writing directs the reader – whether it's a trifold brochure directing someone to call a phone number or a novel directing the reader's imagination. However, on the web, this direction is more concrete. The user can actually click a link.
Put yourself in…
Thursday, August 19, 2010 –
NEWBURYPORT, MA — August 8, 2010 — iMarc LLC, a web, strategy, design and branding company, announced today that the company was named to the prestigious Inc. 5000 list, a compendium of the most entrepreneurial and fastest growing companies in America. This is the company's second year appearing on the list.
This year, iMarc ranked #2660 overall, ranked #94 in Boston, and #334 within the IT Services industry nation-wide.
iMarc…
Thursday, August 12, 2010 –
Here's the awful truth about search engine optimization:
There is no magic bullet.There is no magic keyword list.There is no secret code.There is no meta tag trick.
There is only hard work.
I get asked a lot about SEO by prospective clients. Everyone wants a magic bullet, but the answer is unappealing. Unless you are willing to fork over bucketloads of cash every month to snake-oil ”SEO consultants“ that make their living with blackhat…
Wednesday, July 14, 2010 –
Today one of iMarc's showcase websites went off the air. We're sad to see it go, but for this client, taking the site down was the ultimate success.
Ounce Labs was a software company. Their flagship product could be used to identify security vulnerabilities in software source code. Ounce had some big clients including Lockheed Martin and the U.S. Navy.
When Ounce Labs came to iMarc, their website was highly technical. The content played to…
Friday, May 14, 2010 –
Twas the night before I left iMarc, and all through Inn Street,Not a developer was programming, not even iMarc’s elite ,The websites were launched on the old internet with care,In hopes that Sir Nils-o-lot would soon depart his lair. The designers were cozy all snug with hues, blues, and reds,While visions of sexy Henry haunted their heads.And Rob in his kilt, and Kim with all her Jovi crap,Had just closed some deals and were preparing more…&
By: Karin Klapak
Thursday, April 15, 2010 –
More kudos for the Ounce Labs website — in addition to the awards and recognition it has already received, Ounce has been selected as an Official Honoree in the 2010 Webbys!
The Webbys are the Internet's most respected and prestigious awards. The judges consider content, visual design, functionality, interactivity, structure and navigation, and the overall experience. Less than 15% of Webby submissions are selected as Honorees.
The…
Wednesday, April 14, 2010 –
Upgraded tools, features benefit the Biotech community
Cambridge, MA and Newburyport, MA - April 14, 2010 - iMarc LLC and The Massachusetts Biotechnology Council (MassBio) announced today the launch of a newly designed web site, www.massbio.org.
MassBio and iMarc collaborated to develop a new website architecture and new design based on MassBio's new branding, using iMarc's powerful and flexible SiteManager content…&
Wednesday, March 17, 2010 –
An email Dave sent out today began thusly...
More emails need to begin this way!
Friday, March 12, 2010 –
What's the worst app on any computer? The calculator. The Mac calculator is, sadly, as bad as all the others. Ever try to use this?
A common task of mine is to make an educated guess to what a site enhancement would cost. Not a full on spreadsheet, just a ballpark for a client's budget purposes. This involves very simple math… adding up a string of task-time estimates, add a percentage for project management and QA time, convert to…
By: Dave Tufts
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