Blog by Robert Mohns

Novelty fatigue

Tuesday, March 6, 2012 – Instant message exchange just now: Jared: Have you ever checked out: http://wearehunted.com/a/#/remix/:pretty good mix of new electronic Robert: i want to be interested but i'm burned out on all the music streaming websites that have launched in the past year and not interested in trying any more. Spotify, Grooveshark, MOG, Turntable, Rdio, Pandora, Rhapsody, Last.fm, DI.fm, Maestro, Jango, Slacker, Shoutcast, Blip.fm……

William Strunk didn't go far enough

Tuesday, February 21, 2012 – In 1918, William Strunk wrote in The Elements of Style “a sentence should contain no unnecessary words.” A century later, it's still true: Cutting word count in half doubles comprehension Mobile content is 2x harder to read than desktop Desktop reading is 20–25% slower than paper Users read only the first 2 words of a paragraph as they scan down a page Strunk didn't go far enough. Don't just “omit needless words”. Cut…

Party Favors

Friday, December 9, 2011 – I've been assured that our holiday party last night made a well known mobile platform developer's holiday party look "really, really lame". Apparently that guest was having a good time. The MAD MEN theme, combined with wine, beer, and Rock Band, seemed to generate a crowd. Being web geeks, we have some digital party favors for you… WEB MEN Soundboard — featuring the talents of every single iMarcian Wallpapers for your PC, Mac…

A crop of new sites for summer

Sunday, May 29, 2011 – Memorial Day is a big weekend in the US — both a day to honor those who have served and died in military service to the country, and the unofficial kickoff of summer. For us, it's also a short break at the end of a very, very busy spring… Just launched on Thursday, a new mobile site for the Steamship Authority. If you are headed to or from Martha's Vineyard or Nantucket this weekend, you'll want to bookmark it for your iPhone or Android. It has…&

Lunchroom Banter (Volume XXI)

Tuesday, March 29, 2011 – During a brainstorming session in the kitchen: Me: Is anyone here an athlete? Room: <silence> Dave: We're web developers. Dan: We play whiffle ball. See the complete Lunchroom Banter series.

iMarc was living on a prayer

Friday, December 10, 2010 – Or view on Vimeo http://vimeo.com/17681588

Bacon makes the web go round

Wednesday, December 1, 2010 – Monday, fresh from Thanksgiving, was iMarc's Semi-Annual Cook-off. Challenge ingredient: bacon. There were five entrants: Entry #1: Bacon Mac & Cheese Bill's entry of home-made mac and cheese featured Bacon Cheddar as the base, strips of bacon laid on top, and fresh-chopped cilantro. Delicious! Entry #2: Circus Freaks Craig Henry's flamboyant entry was documented thusly:“Banana, Peanut Butter, Bacon and…

Nerdy and Proud

Thursday, November 18, 2010 – Tonight we'll be attending the MITX Interactive Awards ceremony, because two of our clients are Finalists this year — EcoHealth Alliance and 406 Ventures. (If you haven't heard of MITX, think of them as Emmies for the Web. There is lots of tough, well-funded competition.) In previous years, we've created a themed video that plays during the show. This year, our clients are keeping us so busy that we had to bow out. So here's a retrospective of…

How To Make A Website

Tuesday, November 16, 2010 – While purging old files last week, I came across a project document from the 2005 iMarc redesign: But wait… I recognize that writing… that's Dave's sketch… So that's how it works.

Patton

Tuesday, November 9, 2010 – Today, Dave sent an informational email on our new deployment system, pattonRobert: Is Patton named after the WWII US General? Dave: Yes, because it deploys stuff. Robert: Nice. Dave: We could have called it patraeus, but nothing would get launched because we'd never remember how to spell it. Robert: Also, the file system would keep launching new insurgent tactics while be backed by the database's corrupt permissions…

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