Thursday, January 26, 2012 –
Now that 2012 is well underway, I imagine some of your personal New Year’s resolutions to tame the bulge, fit in fitness, or spend less money have taken a substantial hit. A fact of life is that some resolutions are much easier to commit to than actually undertake.
Is a site redesign among your company’s New Year’s resolutions? Like so many other resolutions, identifying the much-needed overhaul to your site is easier to do than figuring out how…
Tuesday, November 22, 2011 –
Thanksgiving is just days away, and it is a time of expressing gratitude for all the blessings bestowed throughout the year. At iMarc, we are thankful for receiving more accolades on our work from our peers in the Internet business and marketing community. We also just celebrated our 14th birthday as a thriving business, and are thrilled to have added more clients and iMarcians to the mix this year.
2011 Davey Awards Winners
iMarc is the…
Thursday, September 29, 2011 –
A recent search marketing conference, that is being buzzed about on blogs around the world, has reignited dialogue here at iMarc on search engine optimization (SEO) best practices.
We firmly believe that the best way to optimize your site for search engines is to optimize it for people. It’s really that simple, we don't believe in tricks or gimmicks. People will stay longer on your site if they find content engaging and easy to navigate. You also want…
Thursday, September 8, 2011 –
Thank you to those who were able to attend iMarc’s seminar this morning on Blogging for Business. We had a great audience that asked thought provoking questions and really got involved with our presentation. We learned a lot about the attendees' current marketing methods, and discussed why and how to incorporate blogging into their strategy. We couldn't have asked for a better audience.
iMarc’s President, Nils Menten, and Director of…
Wednesday, August 17, 2011 –
This week, iMarc launched a new site for the Arizona Society of Certified Public Accountants. This launch made me ponder the importance of cultivating membership online. If you are leading a member driven organization, then you already know your members expect to do more and more online. Not just pay dues, but manage their member profile, signup for events, recruit talent, and more. The challenge is balancing costs with benefits, and…
Thursday, June 30, 2011 –
We often field questions from our clients regarding Search Engine Optimization (SEO) and their website. SEO has the power to dramatically increase web traffic to your site through tools and content strategies designed to help your audience find your site through search engines such as Google and Yahoo. While it’s important to consider your site’s performance in search results, I challenge you to first take a step back and assess your website. Is it…
Thursday, June 2, 2011 –
The launch of the new mobile site for the Steamship Authority was a very proud moment here at iMarc, complete with a feature on Boston.com! We are so thrilled because we know how essential it is for our clients to integrate mobile in their online marketing mix. As part of every website we build, iMarc develops the site to be optimized for access from a mobile device, but we always love the opportunity to take it one step further and develop a…
Thursday, May 26, 2011 –
This morning, as I sipped my iced mocha latte from the Newburyport Starbucks that is a mere 400ft from the iMarc office, I came across a startling fact about the java giant. Starbucks is getting 1.8 million hits per month on its website. It’s getting 19.4 million on its Facebook page. That’s ten times more than its web traffic! And for those who prefer their caffeine jolt from sweet carbonation, Coca-Cola has 22.5 million visitors on its Facebook page…
By: Katie Mack
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