Tuesday, December 20, 2011 –
As a woman in business who works in an industry that is predominantly male, it’s always great to see other women being recognized for their success. Successful business women provide inspiration, mentorship, and guidance to their peers and colleagues. It’s hard to believe that even now, women in management roles are still a minority in the workplace. According to the Boston Business Journal (BBJ) "Nationwide, only 3 percent of top positions…
Tuesday, December 13, 2011 –
At iMarc we are constantly challenging ourselves to improve our process and deliver ever-better results for our clients. If you work in the interactive space, you frankly have to, or you get run over. It’s one of the best parts about working in this industry. For us that means staying on top of the evolving landscape. refining and improving our craft, and exploring and guiding all of our clients towards best practices. We are particularly focused on content these…
Wednesday, October 26, 2011 –
iMarc is proud to announce that this year we have won two W3 Silver Awards for our work developing the Ecohealth Alliance website and our Petwatch mobile website. The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Mobile Applications, Web Video, and Online Marketing programs.
We are excited about both of these awards and our ability to support…
Tuesday, September 6, 2011 –
If you are like many of our clients, you may want to blog but simply don’t know how to go about it. The world of blogging opens up an array of questions including:
How often should I be blogging?
What makes a good blog post?
What should I blog about?
Who should blog for our organization?
How do I integrate social media?
In our own experience, blogging is a great acquisition tool and we will help you navigate through it! Please…
Friday, June 24, 2011 –
Regardless of who you are marketing to, whether your target market is a consumer or business audience, your users are time starved and are often focused on solving a particular problem or addressing a critical need. Ultimately, they are looking for you to make their lives easier. Most users are researching your product online, and they know a lot about your product before they walk through your door or contact you for more information. So how do…
Friday, June 10, 2011 –
Even with the improvements in the economy, it is no secret that business today can be tougher than ever. Companies are always looking to generate more leads and one of the key factors for the success of a company is its website. Gone are the days when a buyer’s first line of contact would be to call a company to find out more information or request an appointment. Both business users and consumers are hitting your website first and learning…
Wednesday, May 18, 2011 –
In our roles here at iMarc, we often partner with our clients and act as their online marketing consultants while we plan and strategize for their next great site. As part of our process we work with our clients to develop a website that will align to their business objectives. One of the most frequently asked questions that we get from clients is whether or not to blog.
In most cases, clients are concerned about the time commitment and wonder if the…&
By: Katie Desmond
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