William Strunk didn't go far enough
In 1918, William Strunk wrote in The Elements of Style “a sentence should contain no unnecessary words.”
A century later, it's still true:
- Cutting word count in half doubles comprehension
- Mobile content is 2x harder to read than desktop
- Desktop reading is 20–25% slower than paper
- Users read only the first 2 words of a paragraph as they scan down a page
Strunk didn't go far enough. Don't just “omit needless words”. Cut everything. Then do it again. Readers will appreciate it.
Comments
Leave a Comment
Statements and opinions expressed in this blog and any comments made are the private opinions of the respective poster, and, as such, iMarc LLC is neither responsible nor liable for such content.
Visitors
Very interesting, especially in light of the typical Congressional "act to do this that or t'other".