The Massachusetts Lodging Association partners with iMarc on new web site

The Massachusetts Lodging Association, Inc. (MLA), the state's premier trade association for the lodging industry in Massachusetts, has partnered with iMarc to redefine its Internet presence, streamline expenses, and improve member service delivery. The new Mass. Lodging Association's Web site, launched with overwhelming approval by the MLA Board of Directors and association members, makes it much easier for people to find unique lodging experiences in Massachusetts. The new site also offers access to lodging industry suppliers and other news and information.

Visit the new site.

"iMarc has been a key partner in helping us improve the way we promote the association and service our members using the Internet," said Mike Finkle, MLA Marketing Communications Coordinator. "The new site is economical to deploy and maintain, yet helps us reach out more effectively to our diverse membership base and to the general public. Our members are very pleased with the results."

The MLA promotes lodging in Massachusetts for its current or prospective visitors, and it provides members with legislative advocacy, business referral services, industry news, strategic partnerships and discounts, member networking, education programs, and industry recognition events.

iMarc provides strategic consultation and Web application development for companies interested in leveraging the Internet to do business more efficiently, with clients that include Starwood Hotels, EMC, Upromise, MIT, Bright Horizons, and the Massachusetts Society of CPAs.