Thursday, May 17, 2012 –
iMarc is proud to announce that it has been honored with FIVE Communicator Awards from the International Academy of the Visual Arts for our work designing exceptional web and mobile sites for our clients. The Communicator Awards is the leading international awards program honoring the creative excellence of communications professionals.
We are thrilled to receive all of these awards, and very pleased to share them with our deserving…
Thursday, April 26, 2012 –
Friday is Will Bond's last day at iMarc.
Will started at iMarc as an intern over 7 years ago. After graduating from college he became a full-time Developer, then a Senior Developer, then our Technical Architect, and eventually iMarc's Director of Engineering. Through it all, Will has always been the guy who takes the time to understand what the real problem is, then figures out an elegant and innovative, yet pragmatic, solution.
We're going to miss…
Friday, March 9, 2012 –
Last night, I gave a talk at the monthly North Shore Web Geeks meetup in Newburyport. The talk was titled Crash Course in Wireframing. About 20-25 people hung out in the Port Tavern’s upstairs room, enjoying cocktails and talking about the web. Are you close to Newburyport, MA? NSWG meets the third Thursday of every month. Come on down.
What We Talked About
The presentation revolved around what wireframes are, why they're useful,…
Wednesday, March 7, 2012 –
The Fold – we have many conversations about what content appearing "above the fold". Important and engaging content typically belongs towards the top of most pages. However...
Designing around the mythical fold can be counterproductive.
The term "above the fold" comes from newspapers, where the most compelling story appears on the top-half of the front page. The folded newspaper, displayed on a newsstand, hopefully piques the…
Tuesday, March 6, 2012 –
Instant message exchange just now:
Jared: Have you ever checked out: http://wearehunted.com/a/#/remix/:pretty good mix of new electronic
Robert: i want to be interested but i'm burned out on all the music streaming websites that have launched in the past year and not interested in trying any more.
Spotify, Grooveshark, MOG, Turntable, Rdio, Pandora, Rhapsody, Last.fm, DI.fm, Maestro, Jango, Slacker, Shoutcast, Blip.fm……
Tuesday, February 21, 2012 –
In 1918, William Strunk wrote in The Elements of Style “a sentence should contain no unnecessary words.”
A century later, it's still true:
Cutting word count in half doubles comprehension
Mobile content is 2x harder to read than desktop
Desktop reading is 20–25% slower than paper
Users read only the first 2 words of a paragraph as they scan down a page
Strunk didn't go far enough. Don't just “omit needless words”. Cut…
Thursday, January 26, 2012 –
Now that 2012 is well underway, I imagine some of your personal New Year’s resolutions to tame the bulge, fit in fitness, or spend less money have taken a substantial hit. A fact of life is that some resolutions are much easier to commit to than actually undertake.
Is a site redesign among your company’s New Year’s resolutions? Like so many other resolutions, identifying the much-needed overhaul to your site is easier to do than figuring out how…
Friday, December 23, 2011 –
For the past 8-9 years at iMarc the employees get together in late December for their annual Secret Santa exchange. Each employee is randomly assigned another employee to buy a gift for through our web based Secret Santa generator (we seriously have this). Once assigned it's up to you to purchase something for less than $30 that you think would really resonate with that person's character. In the past I've received a Whip, a multi-tool and an…
Tuesday, December 20, 2011 –
As a woman in business who works in an industry that is predominantly male, it’s always great to see other women being recognized for their success. Successful business women provide inspiration, mentorship, and guidance to their peers and colleagues. It’s hard to believe that even now, women in management roles are still a minority in the workplace. According to the Boston Business Journal (BBJ) "Nationwide, only 3 percent of top positions…
Tuesday, December 13, 2011 –
At iMarc we are constantly challenging ourselves to improve our process and deliver ever-better results for our clients. If you work in the interactive space, you frankly have to, or you get run over. It’s one of the best parts about working in this industry. For us that means staying on top of the evolving landscape. refining and improving our craft, and exploring and guiding all of our clients towards best practices. We are particularly focused on content these…
By: Katie Mack
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