We're busy getting ready for the New England Society for Healthcare Communications (NESHCo) conference next week in lovely Newport, RI to demonstrate the latest work we've done in healthcare. It's our first time attending the event, so we decided to make a splash by developing some helpful resources for healthcare communication professionals that cover best practices in healthcare marketing on the web. These resources include:
- A quick survey to evaluate your website's health
- A downloadable website redesign RFP template
- A checklist for writing a great website redesign RFP
You can check out these helpful tools at http://www.imarc.net/hospital.
We look forward to kicking off the conference on Sunday with fellow attendees from across New England by touring the historic mansions of Newport. You can then find Katie Desmond and I in the exhibit hall on Monday, May 20 and Tuesday, May 21. If you are attending, be sure to stop by our booth for a chance to win an iPad Mini that we will be giving away! Katie and I will also be available to start exploring your next website or mobile project.
If you're a healthcare communicator unable to travel to Newport next week, be sure to follow @imarcllc on Twitter for great insight from the conference.
One of the best messages I get to deliver to our clients start with, "Your website is an award-winner!"
Our team now has the honor to share with three of our clients the 2013 Communicator Award of Distinction, as well as celebrate the recognition we received for the successful launch of iMarc's new website last Fall.
The Communicator Awards is the leading international awards program honoring the creative excellence for communication professionals. This year, over 6,000 entries were judged by the International Academy of the Visual Arts (IAVA).
We're thrilled to share these awards with our deserving clients. The accolades represent our commitment to excellence across all industries.
"We're excited to be recognized for the quality of work we delivered for our clients this past year. We also put a lot of work into developing a best in class website as we redesigned our own and appreciate the nod we've received from the IAVA. It's great to see our hard work pay off!" - Nick Grant, VP, Director of Operations
I've been tracking mobile stats for years, both within the smartphone market, and as a proportion of overall use.
I've recently gone through the analytics for our active clients, and mobile use is very high — 9.6% of traffic. But there is huge variation by industry, with B2B on the low end and cultural organizations and consumer at the high end.
I'll save you 931 more words with this chart:
(Still no answer to why there's no 7" tablet traffic to speak of; in March we saw a few Galaxy Tab 7's, a couple Kindle Fires, an Asus Transformer, and that's about it. Nothing compared to the sheer number of iPads. Ping @imarcllc if you have any intel.)
This afternoon, iMarc will be observing with the rest of Massachusetts a moment of silence to honor the Boston Marathon victims and their families. It's difficult to comprehend that our backyard metropolitan was rocked just a week ago by tragedy during one of the most prestigious and historic competitions in the world. I had personally just been to the race expo at the Hynes Convention Center that prior weekend and traveled down on race day to cheer along the course route outside of the city in Framingham at the 7-mile marker. I was safely back in Newburyport by the time reports came streaming in from the media, and turned my attention to checking in and accounting for those known to be in Boston for the race.
As shocking as last Monday was, the events that unfolded over the week were just as incomprehensible. I personally was in London for a very exciting business meeting by the time Friday rolled around and, with the five hour time difference, was aware of everything being reported back home before many in my circles had even woken up to hear news that the city had been shut down and a manhunt was underway.
London showed Boston so much spirit and support, it was moving to witness during my time there. Friday was a tense day overseas for me as I tried to keep abreast of what was unfolding back home while taking in Big Ben, the London Eye, and Westminster Abbey. Anytime I mentioned to someone that I hailed from the Boston area, I was given thoughtful condolences and words of encouragement that, just as London had in 2005, Bostonians would prevail.
I was so happy and relieved to see the London Marathon on Sunday turn out to be a huge success. The outpouring of support and remembrance turned this marathon into the perfect celebration of human perseverance. Running 26.2 miles is always a test of strength, but doing so after a tragedy the magnitude of Boston sends an amazing message to the world. There was one banner I saw in London that truly moved me: "Run if you can. Walk if you must. But finish for Boston." That meant a lot. London will forever solidify a place in my heart for being so kind and respectful in paying tribute to my home's strength.
Thank you London & Love you Boston.
We have arrived at the LMA Conference here in Las Vegas and as the New Kid in Town, we are really having a fabulous time and meeting a lot of great people. As part of our experience, we are getting a lot of questions about specific topics that impact the Legal Market. We have collected some of our most relevant blog posts to help guide our colleagues through the legal marketing world.
- A lot of people that we have talked to have recently updated their site within the past 2-3 years but are wondering with some of the changes on the market if its time to revisit it. This post will help answer that question: Signs it's Time to Update Your Site Pronto.
- We are really proud of the work we have accomplished for Wilson Elser, check out what made the project so successful: Three C's to Site Launch Celebration - Congrats Wilson Elser!
- Social Media is a big question as a lot of firms are just starting to dabble in it, these two posts will help set you on your way: Extending Your Brand on Social Media and LinkedIn Company Page Pointers.
- Blogging is another important component of B2B sites, but Should your B2B site have blog comments?
For more smart marketing tips and to learn more about our experience, please stop by our Booth #326 for more advice! And who knows you may just even win an iPad mini!
We’re one week away from heading out to the Legal Marketing Association (LMA) National Conference at the Aria Resort in Las Vegas to demonstrate the latest work that we’ve done for Wilson Elser – an AM Law 100 firm. It’s our first time attending the conference, and in preparation we have developed some helpful resources to share that cover best practices for legal marketing on the web. These resources include:
- A quick 8 question survey to evaluate your current website performance
- A downloadable website redesign project RFP template
- Checklist for writing a great website redesign RFP
We invite you to check out these valuable tools at http://www.imarc.net/legal.
If you are traveling to the LMA Conference, we look forward to seeing you there! Our President, Nils Menten, and Director of New Business, Katie Desmond, will be exhibiting at the conference on Tuesday, April 9 and Wednesday, April 10. Be sure to stop by Booth #326 for a chance to win one of two iPad Minis that we will be giving away to lucky conference attendees! Also, Nils and Katie will be available to start exploring your next website or mobile project.
If you are in the legal sector but cannot make it to the conference, be sure to follow @imarcllc on Twitter and the LMA Conference live feed at #LMA13 for great insight and updates from Las Vegas.